Karl Lagerfeld told WWD that Chanel’s spring/summer 2012 ad campaign, which he photographed at the Hôtel du Cap-Eden-Roc in Antibes, France, would be “all about athletics and the sea.…It’s very modern sportif and in black-and-white.” True to his word, the campaign stars Saskia de Brauw and Joan Smalls on some uneven parallel bars.
Carine Roitfeld styled the campaign for the second season in a row, and the result is gorgeous.
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